WA Tourism Campaign Receives Marketing Honours
Tourism WA was in the running for Australasia’s Marketing Team of the Year prize in the inaugural Mumbrella Travel Marketing Awards, where the Just Another Day in WA campaign was shortlisted across multiple categories which resulted in receiving a Highly Commended honour for Best Use of Native or Content Marketing. The campaign, developed by a marketing agency for Tourism WA uses a range of media and social channels to feature personalised accounts of the State’s unique attractions and experiences.
The campaign was shortlisted in five of the nine categories:
- Ad Campaign of the Year
- Social Idea of the Year
- PR Idea of the Year
- Best Media Strategy
- Best Use of Native or Content Marketing
In just six months, more than 200,000 images and posts from Western Australia have been shared online using the #JustAnotherDayInWA hashtag.
Tourism WA launched the marketing campaign in June to promote the array of unique and extraordinary experiences waiting to be discovered in the State.
West Australians, visitors and the tourism industry have jumped on board the Just Another Day in WA concept by sharing their images and experiences of WA’s amazing but everyday sights online.
The campaign hashtag has featured on more than 100,000 Instagram images, almost 100,000 Facebook conversations and more than 30,000 Twitter posts.
It is no surprise that of the images and posts, a great majority of them are taken in WA park land. Included in the campaign’s “top” Instagram images for the year – measured by engagement rate are: