The wonders of WA Parks are spectacular, from the World Heritage Areas at Purnululu, the Ningaloo coast and Shark Bay to the majestic karri forest and wildflowers found naturally nowhere else in the world. The full range of benefits provided by WA Parks is not as well known. Parks are vitally important to people’s health and wellbeing, to regional economies, to people’s sense of place, as drinking water catchments and much more.
The project plan
A $100,000 campaign is planned to promote Parks as a community asset to be valued and enjoyed and an additional $10,000 is proposed for events in Parks, such as a Lifeline picnic involving volunteers as well as users and to promote the wellbeing benefits of Parks. A key aspect of the campaign will be to reach sections of the community who currently don’t use Parks, such as migrants who may lack information and familiarity with the Australian landscape. It’s envisaged that the campaign will be developed around a calendar of events, including a Park of the month or quarter program, World Environment Day, Arbor Day, Threatened Species Day and others.