WA’s natural wonders top the list for tourists
Western Australia’s natural assets as well as good food and wine are largely why visitors choose to holiday in WA and why they would recommend this state as a holiday destination.
New visitor data shows that our tourism sector continues to break records with 11 million overnight and 29.1 million daytrip visitors spending $19.2 billion across WA in 2025.
In Tourism WA’s 2024-2025 Visitor Experience and Expectations research, 81 per cent of visitors surveyed said they had a particularly memorable experience in WA with natural attractions the most common reason.
Other than Perth, the South West was the most visited region in 2024-25.
Aboriginal tourism in Western Australia continues to be of great interest to visitors, with four in five visitors saying they would be interested in experiencing Aboriginal tourism if it were easily accessible. Raising awareness and supply of Aboriginal tourism experiences is seen as critical to meet visitor demand.
Among visitor comments received:
“Bluff Knoll in the Stirling Ranges/ the scenery and the hike as we climbed the mountain”
“Busselton jetty area is amazing and eating at origin markets”
“A private tour of the Dampier peninsula by an Aboriginal elder”
“Spending time with my family and riding the mountain bike trails”
“Watching and hearing whales right in close to shore”
Bluff Knoll, Stirling Range. Image credit: Tourism WA
