Daniel Ricciardo hits the open road for Tourism WA

F1 driver Daniel Ricciardo and friend Blake buckle up for their Coral Coast adventure. Image credit: Tourism WA

A new global tourism campaign led by Western Australian Formula 1 star Daniel Ricciardo invites travellers to explore WA as the ultimate destination for a self-drive holiday.

The Drive the Dream campaign follows Ricciardo and his best mate Blake on their road trip from Perth to Exmouth along the Coral Coast Highway.

The pair enjoy a number of iconic Western Australian tourism experiences, including swimming with whale sharks, catching and cooking fish as part of an Aboriginal cultural experience and camping out at Bullara Station.

The campaign will be rolled out over the next 12 months across Australia and the State’s key international markets, including Europe, the UK, South East Asia and Japan, aiming to attract visitors to WA and inspire them to take their own road trip.

Meet Daniel and Blake and find out more about ‘Drive the Dream’ here.